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Something about me? I have been a nerdy cinephile for as long as I can remember. Putting the two together is living my best life. That notwithstanding, I was born to express, not to impress, so I blog because I don't have friends. In other news, I like hashtags because they look like waffles, prefer my puns intended, and I always give 100% unless I'm donating blood. Thanks for reading.
Since 1996, Palisades MediaGroup has been a force in the media buying world. But all forces come to an end. Word is the Santa Monica-based shop put the proverbial boards on the windows and doors last week, surprising everyone, including most of its employees and all of its clients.
Oh yeah, their primary client is…eh, was Netflix, which recently hauled in 105 Emmy nominations for its various shows in 2022. Sounds impressive, but when you think the SVOD juggernaut earned 129 nominations in 2021 and 160 in 2020, maybe not so much? (Get real. It’s 105 nominations!)
When a company achieves that kind of hoopla, it would call up the PR agency to get it in the news and the media buying/advertising agency to get it in front of everybody else. Yet, Netflix didn’t brag about the 105 noms this year. Conspicuously, Palisades MediaGroup wasn’t that active in sharing the news either. Perhaps because they were surreptitiously closing up shop.
Just like that: 26 years of business…POOF! And today, no one is sure why. Not even Netflix!
Why Palisades MediaGroup Cut Their Cord
Deadline broke the news about what happened at Palisades MediaGroup, and it seems their 100-member team had no clue.
According to multiple sources, agency employees came to work Friday and an email was sent out early in the morning informing them that all offices of the company would be closing, effective immediately. Staffers are being paid through today and are getting one-third of their accrued vacation pay, a person close to the situation said, with no severance or extended health insurance coverage.
Deadline, July 15, 2022
The jokes at their expense make themselves. And that’s unfortunate.
Palisades MediaGroup had a slogan, “Speak softly and hustle hard.” It seems the C-suite circle believes the first part of that motto because they spoke so softly that no one heard them do the right thing and let them know what was coming! (Cue rimshot.)
Not even the owner and CEO Roger Schaffner has responded to countless emails and voicemail messages. That’s softly too. Imagine getting up for work, packing a lunch, fighting through traffic, and seeing that email. This successful media buying agency has about $350 million in annual billings!
Other than Netflix, their “dashboard” boasts the logos of Orion Pictures, Bleecker Street, Zelle, Vizio, the San Francisco Opera, and the dang Hollywood Bowl!
Yet, deuces!? More news about this will certainly be forthcoming, and The Cinema Spot will be on the spot. (We’re still working on our slogan. We can’t all be as quick-witted as Palisades MediaGroup.)
Something about me? I have been a nerdy cinephile for as long as I can remember. Putting the two together is living my best life. That notwithstanding, I was born to express, not to impress, so I blog because I don't have friends. In other news, I like hashtags because they look like waffles, prefer my puns intended, and I always give 100% unless I'm donating blood. Thanks for reading.
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